NO WORRIES

MOOMBA BOATS:
A BRAND BUILT ON NEXT LEVEL FUN

Role: Creative Lead (ACD), Art Direction

NO WORRIES

MOOMBA BOATS:
A BRAND BUILT ON NEXT LEVEL FUN

Role: Art Direction, Design

NO WORRIES

MOOMBA BOATS:
A BRAND BUILT ON NEXT LEVEL FUN

Role: Creative Lead (ACD), Art Direction

Fun

The following is a collection of brand design and campaign work I led for Moomba Boats, a wake boat manufacturer who is positioned as a more attainable solution to the high cost barrier of the category. The collection is compromised of brand videos, content library imagery, collateral design and digital experience work—created over a period of four years.

* Moomba is a sister value brand of Supra, also featured on this site.

The following is a collection of brand design and campaign work I led for Moomba Boats, a wake boat manufacturer who is positioned as a more attainable solution to the high cost barrier of the category. The collection is compromised of brand videos, content library imagery, collateral design and digital experience work—created over a period of four years.

* Moomba is a sister value brand of Supra, also featured on this site.

The following is a collection of brand design and campaign work I led for Moomba Boats, a wake boat manufacturer who is positioned as a more attainable solution to the high cost barrier of the category. The collection is compromised of brand videos, content library imagery, collateral design and digital experience work—created over a period of four years.

* Moomba is a sister value brand of Supra,
also featured on this site.

underwater
2pics_3

I was tasked with breathing new life into the brand—which was in need of a cohesive identity and a strategy to set it apart from a competition obsessed with features and benefits. Inspiration came directly from the source of surf culture, and the result is a brand that sells a lifestyle and a feeling over technology and gadgets.

I was tasked with breathing new life into the brand—which was in need of a cohesive identity and a strategy to set it apart from a competition obsessed with features and benefits. Inspiration came directly from the source of surf culture, and the result is a brand that sells a lifestyle and a feeling over technology and gadgets.

GetMore
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SharpenEdge
DontWorry2
Hero_Mojo3

Yearly campaigns—along with the visual language—evolved thematically while remaining true to the character and positioning.

This is what 4 years of creative campaigns looks like. 

Year to year, the look and campaign evolved, progressed and matured while remaining true to the core brand.

This is what 4 years of creative campaigns looks like.


Yearly campaigns—along with the visual language—evolved thematically while remaining true to the character and positioning.

This is what 4 years of creative campaigns looks like.

web2 copy
Moomba_Covers
Moomba_Intro_Spread
MojoSpread
MakaiDetail
InstaMAX3
SInglePageAd_Sq
Badges
PosterStickers
AthletePanoLayered
Mag_spread
funTime
pano
2Fun

AGENCY: SIXSPEED
CREATIVE ROLE: CREATIVE LEAD (ACD), ART DIRECTION