JAKE Construction Group needed an identity that could communicate the brand's full capabilities while reflecting the unique, friendly and personal nature of their services. 

JAKE Construction Group needed an identity that could communicate the brand's full capabilities while reflecting the unique, friendly and personal nature of their services. 

As a reflection of the vibrancy and force of will with which the team tackles their projects, a bright orange paired with black-on-black details were chosen for the visual identity system. A custom typeface was built to communicate the straightforward and determined approach to solving problems. 

As a reflection of the vibrancy and force of will with which the team tackles their projects, a bright orange paired with black-on-black details were chosen for the visual identity system. A custom typeface was built to communicate the straightforward and determined approach to solving problems.