GREENCARE FOR HEALTHCARE

TORO GIVES HEALTHCARE WORKERS ON THE FRONT LINE SOME LOVE

Role: Art Direction

GREENCARE FOR HEALTHCARE

TORO GIVES HEALTHCARE WORKERS ON THE FRONT LINE SOME LOVE

Role: Art Direction

GREENCARE FOR HEALTHCARE

TORO GIVES HEALTHCARE WORKERS ON THE FRONT LINE SOME LOVE

Role: Art Direction

GREENCARE FOR HEALTHCARE

TORO GIVES HEALTHCARE WORKERS ON THE FRONT LINE SOME LOVE

Role: Art Direction

Early into the COVID-19 pandemic, we presented a simple idea to Toro on how the brand could respond in a meaningful and relevant way that was aligned with their brand purpose and helped those in need. 

Early into the COVID-19 pandemic, we presented a simple idea to Toro on how the brand could respond in a meaningful and relevant way that was aligned with their brand purpose and helped those in need. 

Early into the COVID-19 pandemic, we presented a simple idea to Toro on how the brand could respond in a meaningful and relevant way that was aligned with their brand purpose and helped those in need. 

Toro_Midsize_LC19_4340S-0069-(1)

Healthcare workers were working weekly 12-hour shifts, and their lawns were growing wild. How could Toro help? Connect them with their vast network of lawn care professionals across America and give their timeworn lawns the manicure they needed, on the house. Greencare for Healthcare was born. 

Healthcare workers were working weekly 12-hour shifts, and their lawns were growing wild. How could Toro show their appreciation? Connect them with Toro’s vast network of lawn care professionals across America and give their timeworn lawns the manicure they needed, on the house. Greencare for Healthcare was born. 

PrintAds3

Stuck in quarantine, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass in my own backyard.

Stuck in quarantine, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass in my own backyard.

Stuck in quarantine, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass in my own backyard.

Stuck in quarantine, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass in my own backyard.

Stuck in quarantine, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass in my own backyard.

PrintAds2
PrintAds1

The campaign allowed the community to nominate their favorite healthcare workers for complimentary lawn care manicures via Toro’s professional network. Captured content then flowed through social channels, giving the world a steady supply of sorely-needed feel-good stories—and even inspiring other good deeds along the way.

The campaign allowed the community to nominate their favorite healthcare workers for complimentary lawn care manicures via Toro’s professional network. Captured content then flowed through social channels, giving the world a steady supply of sorely-needed feel-good stories—and even inspiring other good deeds along the way.

The campaign allowed the community to nominate their favorite healthcare workers for complimentary lawn care manicures via Toro’s professional network. Captured content then flowed through social channels, giving the world a steady supply of sorely-needed feel-good stories—and even inspiring other good deeds along the way.

sign
guy
iPhone-XR-Isometric
Bus-Stop-Ad
Toro_Midsize_LC19_4340S-6682
Poster-MockUp2

AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION