DESIGN IN ACTION

SUPRA BOATS:
DEFINING A BRAND BUILT ON PASSION & PRECISION

Role: Art Direction, Design

DESIGN IN ACTION

SUPRA BOATS:
DEFINING A BRAND BUILT ON PASSION & PRECISION

Role: Art Direction, Design

DESIGN IN ACTION

SUPRA BOATS:
DEFINING A BRAND BUILT ON PASSION & PRECISION

Role: Art Direction, Design

title

Moomba was founded 25 years ago on the idea of bringing the expensive tow boat experience to the masses. As the trend moved from waterskiing to wakeboarding to surfing, Moomba needed to position itself as the attainable way for the landlocked to ride the endless wave. 

Moomba was founded 25 years ago on the idea of bringing the expensive tow boat experience to the masses. As the trend moved from waterskiing to wakeboarding to surfing, Moomba needed to position itself as the attainable way for the landlocked to ride the endless wave. 

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darkstudio

The brand was in need of a cohesive identity and a unique personality to set it apart from the competition. Inspiration came directly from the source of surf culture, and as a result the Moomba brand was infused with a fresh and energetic breath of life. with a fresh and ownable surf-centric lifestlye campaign.

The brand was in need of a cohesive identity and a unique personality to set it apart from the competition. Inspiration came directly from the source of surf culture, and as a result the Moomba brand was infused with a fresh and energetic breath of life. with a fresh and ownable surf-centric lifestlye campaign.

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Integral to the web experience was a best-in-class boat configurator inviting a consumer to fully customize every aspect their boat from gel colors to engine size. A custom developed lead management system ensures that leads are routed to the appropriate dealers and regional reps for follow up.  

Integral to the web experience was a best-in-class boat configurator inviting a consumer to fully customize every aspect their boat from gel colors to engine size. A custom developed lead management system ensures that leads are routed to the appropriate dealers and regional reps for follow up. 

 

Integral to the web experience was a best-in-class boat configurator inviting a consumer to fully customize every aspect their boat from gel colors to engine size. A custom developed lead management system ensures that leads are routed to the appropriate dealers and regional reps for follow up.

Year to year, the look and campaign evolved, progressed and matured while remaining true to the core brand.

This is what 4 years of creative campaigns looks like. 

 

Year to year, the look and campaign evolved, progressed and matured while remaining true to the core brand. This is what 4 years of creative campaigns looks like.

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HP
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rousch

AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION, DESIGN