LEGACIES ARE BUILT ON PASSION

SUPRA BOATS:
FOR THE LOVE OF WAKE

Role: Art Direction, Design

LEGACIES ARE BUILT ON PASSION

SUPRA BOATS:
FOR THE LOVE OF WAKE

Role: Art Direction, Design

LEGACIES ARE BUILT ON PASSION

SUPRA BOATS:
FOR THE LOVE OF WAKE

Role: Art Direction, Design

LEGACIES ARE BUILT ON PASSION

SUPRA BOATS:
FOR THE LOVE OF WAKE

Role: Art Direction, Design

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For over 30 years, Supra Boats has been a marine industry leader in towing performance, quality and innovation. In a space where the love of the sport is commonly inherited through tradition, there comes a time when every enthusiast wonders if the next generation will share the same love.

For over 30 years, Supra Boats has been a marine industry leader in towing performance, quality and innovation. In a space where the love of the sport is commonly inherited through tradition, there comes a time when every enthusiast wonders if the next generation will share the same love.

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The campaign turned Supra’s focus back towards its loyalists and created a message that celebrated a universal truth: the love for sharing a passion with the next generation.

The campaign turned Supra’s focus back towards its loyalists and created a message that celebrated a universal truth: the love for sharing a passion with the next generation.

The work reflected Supra’s emotional connection to their passionate community. With the connection strengthened, the conversation continued with tools and messaging to influence consideration and purchase.

Year to year, the look and campaign evolved while remaining true to the core brand. 

The work reflected Supra’s emotional connection to their passionate community. With the connection strengthened, the conversation continued with tools and messaging to influence consideration and purchase.

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AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION, DESIGN