RELENTLESS

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Creative & Art Direction

RELENTLESS

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Creative & Art Direction

RELENTLESS

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Creative & Art Direction

An enthusiast brand like Supra requires special attention to the emotional connection between the core and the product. When the product is an engineering masterpiece, it's tempting and easy to get wrapped up with the features and benefits. But this campaign explores two pursuits of perfection together—Supra and professional athlete Cory Teunissen—through the eyes of a new generation. 

An enthusiast brand like Supra requires special attention to the emotional connection between the core and the product. When the product is an engineering masterpiece, it's tempting and easy to get wrapped up with the features and benefits. But this campaign explores two pursuits of perfection together—Supra and professional athlete Cory Teunissen—through the eyes of a new generation. 

CoryPics

AGENCY: SIXSPEED
CREATIVE ROLE: CREATIVE DIRECTION, ART DIRECTION