RELENTLESS

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Creative & Art Direction

RELENTLESS

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Creative & Art Direction

RELENTLESS

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Creative & Art Direction

An enthusiast brand like Supra requires special attention to the emotional connection between the core and the product. In a parity industry where the product is so often championed, it's tempting and easy to get wrapped up with features and benefits. Instead, we set out to capture the somewhat abstract nature of feeling something—and what it means to the individual—in a non-typical way for the category. This is 3 consecutive years of Brand videos for Supra Boats.

An enthusiast brand like Supra requires special attention to the emotional connection between the core and the product. In a parity industry where the product is so often championed, it's tempting and easy to get wrapped up with features and benefits. Instead, we set out to capture the somewhat abstract nature of feeling something—and what it means to the individual—in a non-typical way for the category. This is 3 consecutive years of Brand videos for Supra Boats.

AGENCY: SIXSPEED
CREATIVE ROLE: CREATIVE DIRECTION, ART DIRECTION