A BUILD ABOVE

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Art Direction

A BUILD ABOVE
 

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Art Direction

A BUILD ABOVE
 

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Art Direction

A BUILD ABOVE

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Art Direction

SA_Eve

An enthusiast brand like Supra requires special attention to the emotional connection between the core and the product. When the product is an engineering masterpiece, it's tempting and easy to get wrapped up with the features and benefits. But this campaign explores two pursuits of perfection together—Supra and professional athlete Cory Teunissen—through the eyes of a new generation. 

An enthusiast brand like Supra requires special attention to the emotional connection between the core and the product. When the product is an engineering masterpiece, it's tempting and easy to get wrapped up with the features and benefits. But this campaign explores two pursuits of perfection together—Supra and professional athlete Cory Teunissen—through the eyes of a new generation. 

An enthusiast brand like Supra requires special attention to the emotional connection between the core and the product. When the product is an engineering masterpiece, it's tempting and easy to get wrapped up with the features and benefits. But this campaign explores two pursuits of perfection together—Supra and professional athlete Cory Teunissen—through the eyes of a new generation. 

The challenge was to interpret the brand's tagline "Where Passion Meets Precision" in a unique way that represents the brand's vision and core values. The result is an almost literal interpretation of passion and precision colliding.

The challenge was to interpret the brand's tagline "Where Passion Meets Precision" in a unique way that represents the brand's vision and core values. The result is an almost literal interpretation of passion and precision colliding.

The challenge was to interpret the brand's tagline "Where Passion Meets Precision" in a unique way that represents the brand's vision and core values. The result is an almost literal interpretation of passion and precision colliding.

CoryPics

AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION