A BUILD ABOVE

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Art Direction

A BUILD ABOVE
 

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Art Direction

A BUILD ABOVE
 

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Art Direction

A BUILD ABOVE

SUPRA BOATS:
CREATING A COMMON LANGUAGE THROUGH PASSION

Role: Art Direction

SA_Eve

An enthusiast brand like Supra requires special attention to the emotional connection between the core and the product. When the product is an engineering masterpiece, it's tempting and easy to get wrapped up with the features and benefits. But this campaign explores two pursuits of perfection together—Supra and professional athlete Cory Teunissen—through the eyes of a new generation. 

For over 30 years, Supra Boats has been a marine industry leader in towing performance, quality and innovation. In a space where the love of the sport is commonly inherited through tradition, there comes a time when every enthusiast wonders if the next generation will share the same love.

The work reflected Supra’s emotional connection to their passionate community. With the connection strengthened, the conversation continued with tools and messaging to influence consideration and purchase.

Year to year, the look and campaign evolved while remaining true to the core brand. 

The work reflected Supra’s emotional connection to their passionate community. With the connection strengthened, the conversation continued with tools and messaging to influence consideration and purchase.

CoryPics

AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION