NO WORRIES

MOOMBA BOATS:
A BRAND BUILT ON NEXT LEVEL FUN

Role: Art Direction, Design

NO WORRIES

MOOMBA BOATS:
A BRAND BUILT ON NEXT LEVEL FUN

Role: Art Direction, Design

NO WORRIES

MOOMBA BOATS:
A BRAND BUILT ON NEXT LEVEL FUN

Role: Art Direction, Design

Fun

Moomba was founded 25 years ago on the idea of bringing the expensive tow boat experience to the masses. As the trend moved from waterskiing to wakeboarding to surfing, Moomba needed to position itself as the attainable way for the landlocked to ride the endless wave. 

Moomba was founded 25 years ago on the idea of bringing the expensive tow boat experience to the masses. As the trend moved from waterskiing to wakeboarding to surfing, Moomba needed to position itself as the attainable way for the landlocked to ride the endless wave. 

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The brand was in need of a cohesive identity and a unique personality to set it apart from the competition. Inspiration came directly from the source of surf culture, and as a result the Moomba brand was infused with a fresh and energetic breath of life. with a fresh and ownable surf-centric lifestlye campaign.

The brand was in need of a cohesive identity and a unique personality to set it apart from the competition. Inspiration came directly from the source of surf culture, and as a result the Moomba brand was infused with a fresh and energetic breath of life. with a fresh and ownable surf-centric lifestlye campaign.

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Year to year, the look and campaign evolved, progressed and matured while remaining true to the core brand.

This is what 4 years of creative campaigns looks like. 

Year to year, the look and campaign evolved, progressed and matured while remaining true to the core brand.

This is what 4 years of creative campaigns looks like.


Year to year, the look and campaign evolved, progressed and matured while remaining true to the core brand.

This is what 4 years of creative campaigns looks like.

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Annual teaser campaigns kept the audience engaged and guessing when and what would be introduced that year.  

Annual teaser campaigns kept the audience engaged and guessing when and what would be introduced that year.

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AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION, DESIGN