GREENCARE FOR HEALTHCARE
TORO GIVES HEALTHCARE WORKERS ON THE FRONT LINE SOME LOVE
Role: Art Direction
GREENCARE FOR HEALTHCARE
TORO GIVES HEALTHCARE WORKERS ON THE FRONT LINE SOME LOVE
Role: Art Direction
GREENCARE FOR HEALTHCARE
TORO GIVES HEALTHCARE WORKERS ON THE FRONT LINE SOME LOVE
Role: Art Direction
GREENCARE FOR HEALTHCARE
TORO GIVES HEALTHCARE WORKERS ON THE FRONT LINE SOME LOVE
Role: Art Direction
Early into the COVID-19 pandemic, we presented a simple idea to Toro on how the brand could respond in a meaningful and relevant way that was aligned with their brand purpose and helped those in need.
Early into the COVID-19 pandemic, we presented a simple idea to Toro on how the brand could respond in a meaningful and relevant way that was aligned with their brand purpose and helped those in need.
Early into the COVID-19 pandemic, we presented a simple idea to Toro on how the brand could respond in a meaningful and relevant way that was aligned with their brand purpose and helped those in need.
Healthcare workers were working weekly 12-hour shifts, and their lawns were growing wild. How could Toro help? Connect them with their vast network of lawn care professionals across America and give their timeworn lawns the manicure they needed, on the house. Greencare for Healthcare was born.
Healthcare workers were working weekly 12-hour shifts, and their lawns were growing wild. How could Toro show their appreciation? Connect them with Toro’s vast network of lawn care professionals across America and give their timeworn lawns the manicure they needed, on the house. Greencare for Healthcare was born.
Stuck in lockdown, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass from my own backyard.
Stuck in lockdown, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass from my own backyard.
Stuck in lockdown, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass from my own backyard.
Stuck in lockdown, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass from my own backyard.
Stuck in lockdown, I created a visual system of heartfelt symbols of appreciation by shaping and photographing single blades of grass in my own backyard.
The campaign allowed the community to nominate their favorite healthcare workers for complimentary lawn care manicures via Toro’s professional network. Captured content then flowed through social channels, giving the world a steady supply of sorely-needed feel-good stories—and even inspiring other good deeds along the way.
The campaign allowed the community to nominate their favorite healthcare workers for complimentary lawn care manicures via Toro’s professional network. Captured content then flowed through social channels, giving the world a steady supply of sorely-needed feel-good stories—and even inspiring other good deeds along the way.
The campaign allowed the community to nominate their favorite healthcare workers for complimentary lawn care manicures via Toro’s professional network. Captured content then flowed through social channels, giving the world a steady supply of sorely-needed feel-good stories—and even inspiring other good deeds along the way.
AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION