GREENCARE FOR HEALTHCARE

TORO GIVES LOVE TO HEALTHCARE WORKERS ON THE FRONT LINE

Role: Art Direction

BORN FOR MORE

POLARIS SNOWMOBILES:
CAMPAIGN & VISUAL IDENTITY TRUE TO THE BRAND & RIDING COMMUNITY

Role: Art Direction, Design

GREENCARE FOR HEALTHCARE

TORO GIVES LOVE TO HEALTHCARE WORKERS ON THE FRONT LINE

Role: Art Direction

PrintAds3

Early on in the COVID-19 pandemic, we presented a simple idea to Toro on how they could help—both the public and themselves—in a valuable way that reflected their brand purpose: reach out to their vast network of lawncare professionals and connect them with the timeworn lawns of healthcare workers on the front line.

Early on in the COVID-19 pandemic, we presented a simple idea to Toro on how they could respond in a valuable way that reflected their brand purpose: reach out to their vast network of lawncare professionals and connect them with healthcare workers on the front line.

Early on in the COVID-19 pandemic, we presented a simple idea to Toro on how they could respond in a valuable way that reflected their brand purpose: reach out to their vast network of lawncare professionals and connect them with healthcare workers on the front line.

PrintAds2
PrintAds1

Stuck in quarantine, I photographed heartfelt symbols of appreciation from blades of grass in my own backyard—a visual system authentic to Toro.

Stuck in quarantine, I photographed heartfelt symbols of appreciation from blades of grass in my own backyard—a visual system authentic to Toro.

Bus-Stop-Ad

Organic posts and paid ads pushed people to a nomination landing page where they could sign healthcare workers up for complimentary lawn care manicure. Toro hired local contractors from their network to mow their lawns and trim their hedges.

Organic posts and paid ads pushed people to a nomination landing page where they could sign healthcare workers up for complimentary lawn care manicure. Toro hired local contractors from their network to mow their lawns and trim their hedges.

GreenCare_social

Captured content flowed through Toro's social channels, giving followers a steady supply of sorely needed feel-good stories. The campaign inspired other good deeds in the community, providing a nice halo effect to the brand.

Captured content flowed through Toro's social channels, giving followers a steady supply of sorely needed feel-good stories. The campaign inspired other good deeds in the community, providing a nice halo effect to the brand.  

Poster-MockUp

AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION